F|W 2012-13 "THE MEETING" - SIMON EKRELIUS

13.4.12

Simon Ekrelius is a womenswear label that is synonymous with asymmetrical tailoring, bold prints and provocative messages - always new and innovative design. Genuine inspirations are based on architecture, the designer is influenced by femmes-fatales such as Bianca Jagger, Grace Jones and Rossy di Palma, art by Russian constructivists Rodchenko, Malevich and Kandinsky, alternative / electronic music, and films by Pedro Almodovar
Simon Ekrelius has presented his collections in Paris, London, Toronto, Ottawa and Stockholm in both shows and exhibitions.





"The Meeting" is inspired by DNA's evolving double helix and notorious femmes-brigandes like Bonnie Parker and Patty Hearst - dramatic revolutionaries with savvy style. In modern times, crime and genetics have become intertwined. This girl doesn't rob for money nor kill. She steals feelings and lures victims into confusion.




PHOTOGRAPHY - ELLIOTT MORGAN   STYLING - VICKI CARR   HAIR - SEP @ HOXTON SALON   MAKE UP - CHRISTINE ZEMURA